Meet the Founder

Faye built Shilston Advisory on a simple belief: marketing shouldn’t feel confusing, exclusive or wrapped in jargon. With years of hands on experience across agencies, startups and in house brands, she’s seen first hand how many businesses are underserved, not because they lack ambition, but because they’re overwhelmed by noise and guesswork.

Known for her straight talking style and human approach, Faye blends strategy with practicality. She’s worked with UK and international teams, led agencies and freelancers, and delivered campaigns across email, social, PR, content, e-commerce and brand partnerships. Whether she’s launching a product, refining messaging or building a growth plan from the ground up, she brings clarity, direction and calm confidence to every table.

What sets her apart is her ability to translate complexity into action. She doesn’t just advise, she gets involved, builds relationships and ensures clients feel supported, heard and empowered.

Shilston Advisory is her answer to the industry’s over complication: marketing that makes sense, strategies people can actually use, and results that speak for themselves.

SA's Mission

To make marketing feel clear, human and achievable for businesses who want to grow with confidence. Shilston Advisory guides founders with strategies that are digestible, effective and rooted in real-world impact.

Clear glass mug with dark liquid on a decorative book in a cozy indoor setting

SA's Values

At Shilston Advisory, everything starts with clarity and connection. We believe marketing should feel human, not heavy, so we speak in plain language and create strategies people actually understand and feel confident using. Relationships sit at the heart of our work, we listen, adapt and meet clients where they are so they feel supported, not sold to.

Every recommendation has a purpose, with no fluff or noise, just practical impact that moves businesses forward. We work collaboratively, keeping each client’s voice, vision and values at the centre of every decision. Integrity and transparency guide how we show up, with clear expectations, honest conversations and no hidden agendas.

Above all, we believe in growth with heart, ambition should feel empowering, never overwhelming.